It was one of the “Big 3” of 1980s skateboarding companies, along with Powell-Peralta and Vision. There was obviously a time when Santa Cruz practically owned skateboarding. It’s a wormhole, but then what would one expect from the frenzied mind of mad genius Rodney Mullen? 7. It works though, and the brand owns the red dot. Using the broken script that is not quite straight to signify a sketchy landing, Almost lays the street cred on a little thick. As in, “Did you pull it?” “Nah… almost.” You might have landed it, but you went past the level of sketch considered acceptable. Almost and the big red dotĪlmost is an inside term in skating. Possibly even more recognisable than Baker. It is a logo ingrained in the minds of skateboarders everywhere. Using its inverted cross as the i in the script version of its Deathwish logo was a stroke of genius. It’s the home of Mike “Lizard King” Plumb and 2017 Thrasher Skater of the Year Jamie Foy, among other rippers. Spun off from Andrew Reynolds’ Baker brand, Deathwish grew quickly and now stands on its own two feet. The logo sewn into the side of Lakai shoes is instantly recognizable to skateboarders around the globe. Skater-owned and operated, Lakai is a company that commands respect. Buoyed by the success of Girls skateboards, founders Mike Carroll and Rick Howard launched their own shoe brand. Lakai took shape at the turn of the century. The lightning bolt and heart-shaped hand grenade is their calling card, though you really can’t see either one and not think of Thunder. The Deluxe stable has grown to include Spitfire wheels, Venture trucks and Real, Anti Hero and Krooked Skateboards. Truck company Thunder began in the late 1980s as one of the first brands in the Deluxe distribution network. The company changed hands in the early 2000s, but that adorable panda remains enigmatic of the brand. It launched the careers of Jerry Hsu and Louie Barletta. Enjoi’s panda bearĮnjoi is the brainchild of Marc Johnson, whose career stretches back to the halcyon days of the early 1990s. Grizzly has spread out into clothing and accessories in recent years, but it remains a grip tape company at its core. Torrey Pudwill, Thrasher’s 2011 skater of the year, started cutting these little bears out of sheets of griptape when he was a teenager in the 2000s. Is that Birdhouse “B” an upside-down “P”? Welcome and the cryptic conspiracy symbol
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